Saturday, May 19, 2012

Gratitude


In the next few weeks we will be doing a "sponsor highlight" for all the sponsors of the Nuts About Granola/Keystone Velo Racing team. This gives us a chance to share what makes each of these partnerships a unique match.
Our first "spotlight" is none other than our title sponsor Nuts about Granola, a locally owned and operated tasty granola maker that has a real grass roots story on how they got their start.
I met Sarah a few years ago during one of her many deliveries of her product to a local bike shop.

Sarah making a delivery.
  I was helping  organize a local "kids bike safety day" and NAG became a partner for the event.
Last fall I approached her again with an idea to do a fund raiser with a special granola recipe catered towards the cyclocross crowd and with that Muddy Waffles was born. With great success, Sarah also held a Belgian waffle benefit breakfast that helped sponsor our Junior program.  At that time she mentioned interest in becoming our title sponsor and that is how the partnership came to fruition.
The thing that makes this partnership a feel good fit is that both Sarah and Gayle have a passion for what they are doing and walk the walk when it comes to living and supporting healthy lifestyles.  So next time you are at either the York or Lancaster Central Markets please stop by, check out all the great products and support NAG and all their efforts!
SM


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